Another way for your employees to interact with customers is through social media.
People often don't feel like calling into customer service to complain.
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Sometimes, people need a little extra push before they take the time to leave a review for a product or service.Many businesses offer discounts as incentives for consumers to give feedback.However, it is important to remain ethical. You should avoid offering discounts or other promotions that are dependent on customers leaving positive customer service reviews.
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Every business has a specific brand that it needs to grow and cultivate. Thus, brand compliance is important when putting together any marketing materials and teaching new workers.
It's important to keep your brand focused on the original guidelines you created when you first started the company. You need to align your story with the personality of your business.
But, company founders often discover that their marketing and customer service departments don't follow the original brand. If this occurs, you can still get back on track by taking part in brand compliance audits.
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