Introduction to Mystery Shopping

INTODUCTION TO MYSTERY SHOPPING

 Thank you for joining us as a Field Agent/ Mystery Shoppers with Mystery Shopper JA (MSJA). MSJA was born out of the belief that there had to be a better way to provide Customer Service. We have employed Internet technology and new methodologies to ensure our client’s receive the most accurate and timely feedback possible. MSJA is committed to providing the highest quality mystery shopping and data collection service in Jamaica and the Caribbean.

Definitions

(a) Marketing research is a key element within the total field of marketing information. It links the consumer, customer and public to the marketer through information which is used to identify and define marketing opportunities and problems; generate, refine and evaluate marketing actions; improve understanding of marketing as a process and of the ways in which specific marketing activities can be made more effective.

Marketing research specifies the information required to address these issues; designs the method for collecting information; manages and implements the data collection process; analyses the results; and communicates the findings and their implications. 

(b) Field Agent is defined as any individual, research agency, organization, department or division, which carries out or acts as a consultant on a Mystery Shopping project.

c) Client is defined as any individual, organization, department or division. (including one which belongs to the same organization as the researcher) which requests, commissions or subscribes to all or any part of a marketing research project. 

(d) Respondent is defined as any individual or organization from whom any information is sought by the researcher for the purposes of a marketing research project. The term covers cases where information is to be obtained by verbal interviewing techniques, postal and other self-completion questionnaires, mechanical or electronic equipment, observation and any other method where the identity of the provider of the information may be recorded or otherwise traceable.

(d) Report is defined as any brief, proposal, questionnaire, check list, record sheet, audio or audio-visual recording or film, or computer print-out, or other storage medium, formula, diagram, report, etc. in respect of any marketing research project.